Lifestory Research Reports

Trane Recognized as Americas Most Trusted Heating and Air Conditioning System in National Study

Trane ranks highest in trust among Heating and Air Conditioning System Brands according to Lifestory Research 2015 America’s Most Trusted Study released today. Trane was the most trusted HVAC system brand among residential consumers. The study, in its inaugural year of measuring home appliances and systems, examines trust among residential customers. More than 10,000 consumers throughout the United States participated in the study in which they evaluated how much they trust different heating and cooling system brands. In the Lifestory Research America’s Most Trusted Study, consumers were asked about their trust among 16 different Heating and Air Conditioning System brands. Trust is measured through the Lifestory Research Net Trust Quotient Score. This score is based on the fundamental perspective that every organization’s customer can be divided into three categories: “advocates,” who feel a significant trust toward a given brand; “neutrals,” who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand. Scores are standardized with 100 being equal to the overall average. As the 2015 Lifestory Research America’s Most Trusted Heating and Air Conditioning Systems brand, Trane produced the highest Net Trust Quotient Score. The ranking of trust among the brands in the study in order are: (1) Trane, (2) Carrier, (3) Whirlpool, (4) Rheem, (5) Lennox, (6) York, (7) Bryant, (8) Rudd, (9) American Standard, (10) Heil, (11) Mitsubishi Electronics, (12) Goodman, (13) Payne, (14) Viega, (15) Climate Master, and (16) Daikin. Detailed information about the study can be found at “Consumers now look to the trust they have in brands they purchase products from,” said Lifestory Research President and CEO Eric Snider. “Brands have begun to recognize the importance of consumer trust. When making purchase decisions, consumers seek out those brands that they trust.”